Selecting the right-sized bag or pouch for roasted coffee can be tricky.
While 350g (12oz) coffee bags are often the standard in many places, this might be an insufficient amount for those who drink multiple cups a day.
Knowing what to expect when selling 1kg (35oz) bags of coffee can help roasters and coffee shop owners make better strategic business decisions. Roasters will have a better understanding of how this size can impact a coffee’s longevity and how making the switch will affect their choice of packaging, product delivery, and coffee offerings.
Read on to learn more about the benefits of selling 1kg (35oz) bags of coffee, and how roasters can make the change.
Potential benefits of selling 1kg (35oz) bags of coffee
Roasters may want to consider selling 1kg (35oz) bags of coffee for many reasons:
It is in demand
Although consumers use a range of variations in grind size, serving size, and other variables, there are standards that may be of some help.
It helps to understand what a 1kg (35oz) bag of coffee can produce in terms of cups.
UK-based coffee supplier Coffee and Check estimates that 1kg (35oz) coffee can yield 50 cups when 15g of ground coffee is used in an Aeropress, filter brewer or Moka pot.
Additionally, if 7g of ground coffee is used per cup in an espresso or French press, it can yield up to 140 cups.
While this may seem like a lot of coffee, in the UK alone, 70% of coffee drinkers enjoy at least two cups a day. Furthermore, around 23% have more than three cups a day, and at least 21% have over four cups of coffee a day.
This means the above volumes would last these coffee drinkers roughly 25, 16, and 12 days respectively.
If roasters have a number of high-volume consumers, a 1kg coffee bag could be an effective offering.
It is affordable
The past few years have been volatile for most of the world’s markets, and specialty coffee has not been left unscathed.
A range of factors, including higher production costs, droughts, labour shortages, and supply chain bottlenecks, mean that the cost of coffee is likely to rise in 2022.
A 1kg bag of coffee might provide the most value for money for customers who want to keep on enjoying specialty coffee without the usual price tag.
It is easier to package
It is common to package roasted coffee in 350g (12oz) bags. While this serving size suits some customers, it tends to cost more and can be labour intensive to package.
Therefore, roasters may require additional labour to print labels, assemble bags, and grind and package the coffee.
Even though these differences may seem negligible, they certainly add up when roasters are dealing with hundreds or thousands of coffee bags.
On the other hand, 1kg (35oz) bags are easier to package as they are typically filled with whole beans. This is because grinding increases the coffee’s surface area and its degassing and oxidation rate.
Unless roasters invest in a costly nitrogen flushing process, grinding can reduce a coffee’s lifespan to three to seven days.
By sticking to whole bean offerings, roasters can also give customers a choice on how to grind their own coffee. Additionally, this makes it suitable for a wider range of brewing methods.
What are the downsides to selling 1kg (35oz) bags of coffee?
Although there are many benefits to selling larger volumes of coffee, several obstacles do exist that could impact a roasters decision:
Limited packaging material choices
Consumers are becoming more concerned about how their purchasing choices impact the planet. Many are looking for ethically packaged products made using biodegradable or compostable materials.
Materials such as kraft paper and rice paper are effective, but do not provide as much barrier protection as materials like LDPE and PE.
Obviously, roasters will want to extend the freshness of a larger volume of coffee for as long as possible. Therefore, they may need to combine biodegradable packaging with a non-compostable or non-biodegradable barrier lining.
It can compromise coffee quality
Coffee starts degassing and interacting with the elements from the moment it’s roasted. Therefore, when selling larger volumes roasters risk the coffee losing quality before it is brewed.
Part of this can be attributed to misconceptions about storing bulk coffee. For example, some people believe freezing coffee can slow the staling process. However, this method requires the bag to be repeatedly opened, making it less effective.
Therefore, it is important that consumers who buy 1kg bags of coffee do not grind it all at once. Coffee should only be ground when it is about to be consumed. Additionally, consumers should store the coffee in resealable packaging and keep it in a cool, dry area.
By doing this, consumers can prolong the coffee’s lifespan. More so, roasters can inform consumers that choosing a smaller package might be better if they can not consume all the coffee before it goes stale.
Whether roasters choose to sell 1kg (35oz) coffee bags will depend on customer demand and other factors unique to their business.
They might find that offering a range of pre-selected sizes caters to everyone, without incurring wastage and extra costs or compromising on the coffee’s quality.
Furthermore, taking the time to talk to consumers will ensure they buy the right size for their needs. It will also keep them engaged and encourage them to come back for advice on their next coffee purchase.
No matter which size roasters choose, picking quality packaging materials and accessories such as degassing values and zips can help extend a coffee’s freshness. There are several environmentally friendly options that offer strong barrier protection, and are not made from single use plastics.
At MTPak Coffee, we understand how important it is to meet the demands of customers. We offer a range of sustainable, multilayer coffee bags in different sizes to accommodate your business needs.
Our packaging options keep out oxygen, while providing full sustainability. We also offer recyclable degassing valves that can be fitted to the bags either before or after manufacture.