Roosa Lyydia Jalonen
Finland Cup Tasting Champion 2018
"I think coffee packaging plays a huge role in showcasing the quality of the product inside."
Q&A with Roosa Lyydia Jalonen
What’s your experience/role in the coffee sector?
I’ve been working in the coffee industry for almost a decade now, having started as a barista
while still at university. I currently work as Head of Production for The Gentlemen Baristas in
London. I have experience in competitions, and I am a certified Arabica Q Grader.
Why did you decide to work with MTPak Coffee?
I truly believe the coffee industry can become more sustainable, and a huge part of that is
down to the packaging we use. MTPak’s sustainable approach to packaging is inspiring,
and I’m excited to be working with them to promote recyclable and biodegradable products.
What do you think the modern coffee sector needs to focus on?
In addition to greener solutions for coffee production all the way up the supply chain, I would
love to see sustainable packaging become the norm. Sustainable packaging is extremely
important to consumers, and it’s only going to grow in significance.
Tell us more about how you view coffee packaging, and what you think the sector should be focusing on going forward.
I think coffee packaging plays a huge role in showcasing the quality of the product inside. For
example, to reflect the flavour notes of the coffee, packaging must be visually appealing.
I also believe the industry should work towards eliminating single-use plastic and non-
recyclable materials. In recent years, there has been a sizable shift in public opinion with
regards to single-use plastics. Today, sustainability and traceability are at the forefront of
Which of your achievements would you like us to highlight on the Ambassadors page?
- Licenced Arabica Q-Grader
- Cup Tasting Champion 2018 Finland, (Quarter finalist in Brazil, World Cup
- Coaching UK baristas 2 nd Place 2020, 1 st Place 2019
- Sensory Judge Finnish Brewers Cup 2018
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